Marketing & Communications
Senior Marketing Manager
- Smithfield, RI
- Covington, KY
- Boston, MA
- Merrimack, NH
Salary depends on a variety of factors including location and experience. Your recruiter will discuss with you.
Salary: listed in the job description
or discussed with your recruiter
Job Description:
Job description
We are looking for a Senior Marketing Manager to join our Product Marketing and Client Development team to support the Workplace Giving business.
The Team
This role is part of the Product Marketing and Client Development organization within Workplace Investing. This team is responsible for the strategic marketing and lead gen and client engagement efforts for products and services including Executive Services, Retirement Income, PPA (Personalized Planning & Advice), Financial Foundations, Student Debt, Workplace Giving, Investment Management, and our newest API Platform. You will be part of a team that thrives on driving growth through innovation, digital channels including social and paid media, events and sales enablement while supporting one another in learning to grow the overall Workplace Investing business.
Our passion is in advancing the growth of products, benefits, and services through meaningful customer experiences and delivering the right set of benefits and services to each of our clients meeting their individual needs.
About Workplace Giving: Workplace Giving is a charitable giving platform that is available to Fidelity clients. This flexible platform makes it easy for employees to give back to their community and the causes they care about, whether it is through charitable donations or volunteering. Employers can also add a match to donations making it even more impactful. The platform has 1.8M non-profit organization for employees to choose from and employers can access reports to see the overall impact of their companies’ charitable efforts.
As the B2B Senior Marketing Manager focused on Workplace Giving, you will blend product and creative marketing expertise to drive the product’s value story and help connect that story to the overall Workplace Investing value proposition. You will work with internal stakeholders and existing Plan Sponsor clients. You will use exceptional storytelling capabilities and creativity to tell how this product benefits our existing clients and their employees. You will do this by creating support collateral, developing webinar content, live events and utilizing digital channels – both paid and earned – to drive increased demand. You will partner closely with a wide network of internal partners to advance these products' experiences and growth objectives.
Key areas of responsibility include:
- Conceptualize and execute multi-channel campaigns across the prospect and customer lifecycle, ensuring the alignment of communications and messaging across all channels.
- Partner with our digital channel, performance marketing and web teams to design, test and evolve creative lead gen and lead nurturing tactics.
- Working in partnership with the creative team, develop a holistic, overarching creative brief that captures the insights, competitive advantage and single-minded idea that provides direction to the creative team to meet objectives for advertising and other public facing communications.
- Work within the 2025 B2B Strategic Product Marketing Plans to drive awareness of Workplace Giving and support in achieving their sales goals.
- Work with the B2C team to ensure a B2B2C One Fidelity strategy.
- Partner with sales and relationship management teams to craft collateral that best position these products to potential customers
- Craft compelling stories and journeys using data to demonstrate to Plan Sponsor clients and their employees how these products can contribute to their employee’s satisfaction.
- Understand and apply legal/fiduciary standards and closely collaborate with legal/regulatory team.
- Identify, analyze, and report on success metrics and quickly pivot based on results.
The Expertise and Skills You Bring
- Bachelor’s degree: MBA preferred.
- 5+ years successfully developing and driving marketing initiatives and campaigns with large cross-functional teams.
- A digital-first, data-driven approach, and desire to leverage data and insights to drive marketing strategy.
- Function as the marketing SME (Subject Matter Expert) on cross functional teams; full understanding of how to consult on/shape business partner questions/hypotheses and advise on potential marketing efforts and develop a comprehensive digital-first marketing plan.
- Develop the marketing strategy by understanding the competitive market, the ever-changing financial environment and outlook as well as pending legislation that will affect the product and distill that information into measurable insights and learning agenda.
- Measurement / reporting – optimize awareness and engagement to drive desired customer and business outcomes and refine strategy based on findings.
- Passion for marketing and desire to test emerging marketing trends as part of an ongoing learning agenda.
- Ability to lead multiple projects at once with an outstanding level of detail orientation; bias for action and desire to own the outcome.
- Strong professional presence with excellent written/verbal communication skills, including meeting facilitation, and ability to create compelling support materials.
- Exemplifies leadership and persistence while navigating various platforms and channels, with a willingness to question the status quo while driving innovation.
- Strong project management skills to advance projects across multiple platforms, channels, and partner organizations
- Ability to work independently, driving projects to completion in a matrixed environment.
- Outstanding relationship-building skills with product, marketing, sales, and relationship management stakeholders.
Certifications:
Company Overview
Fidelity Investments is a privately held company with a mission to strengthen the financial well-being of our clients. We help people invest and plan for their future. We assist companies and non-profit organizations in delivering benefits to their employees. And we provide institutions and independent advisors with investment and technology solutions to help invest their own clients’ money.
Join Us
At Fidelity, you’ll find endless opportunities to build a meaningful career that positively impacts peoples’ lives, including yours. You can take advantage of flexible benefits that support you through every stage of your career, empowering you to thrive at work and at home. Honored with a Glassdoor Employees’ Choice Award, we have been recognized by our employees as a top 10 Best Place to Work in 2024. And you don’t need a finance background to succeed at Fidelity—we offer a range of opportunities for learning so you can build the career you’ve always imagined.
Fidelity’s hybrid working model blends the best of both onsite and offsite work experiences. Working onsite is important for our business strategy and our culture. We also value the benefits that working offsite offers associates. Most hybrid roles require associates to work onsite all business days of every other week in a Fidelity office.
At Fidelity, we value honesty, integrity, and the safety of our associates and customers within a heavily regulated industry. Certain roles may require candidates to go through a preliminary credit check during the screening process. Candidates who are presented with a Fidelity offer will need to go through a background investigation, detailed in this document, and may be asked to provide additional documentation as requested. This investigation includes but is not limited to a criminal, civil litigations and regulatory review, employment, education, and credit review (role dependent). These investigations will account for 7 years or more of history, depending on the role. Where permitted by federal or state law, Fidelity will also conduct a pre-employment drug screen, which will review for the following substances: Amphetamines, THC (marijuana), cocaine, opiates, phencyclidine.
We invite you to Find Your Fidelity at fidelitycareers.com.
Fidelity Investments is an equal opportunity employer. We believe that the most effective way to attract, develop and retain a diverse workforce is to build an enduring culture of inclusion and belonging.
Fidelity will reasonably accommodate applicants with disabilities who need adjustments to participate in the application or interview process. To initiate a request for an accommodation, contact the HR Accommodation Team by sending an email to accommodations@fmr.com.
Company overview
At Fidelity, we are passionate about making our financial expertise broadly accessible and effective in helping people live the lives they want! We are a privately held company that places a high degree of value in creating and nurturing a work environment that attracts the best talent and reflects our commitment to our associates. We are proud of our diverse and inclusive workplace where we respect and value our associates for their unique perspectives and experiences. For information about working at Fidelity, visit FidelityCareers.com. Fidelity Investments is an equal opportunity employer. Fidelity will reasonably accommodate applicants with disabilities who need adjustments to complete the application or interview process.
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This is my Fidelity
Benefits that adapt to everything life sends your way
401(k) with company match
Medical, dental, vision and prescription drug coverage
16-week maternity leave & 12-week parental leave
Student loan assistance
Fidelity is invested in you
Committed to Professional Development
At Fidelity, we are constantly adapting to the changing needs of our customers, new technologies, and better ways of working. And we empower our employees to do the same, with an emphasis on developing skills and connections that will help propel you forward in your career while being able to make an impact for Fidelity’s customers around the world.
We offer a wide range of options for professional development including online, in-person, and mentor driven solutions. Special interest and networking groups are also part of our culture of empowerment, personal and professional enrichment, diversity and inclusion, and knowledge sharing.
Continuing Education & Training
- Assess, build, and align your development plan through resources like our skill-building classroom and online courses.
- Video-based training for technology, leadership, management & more.
- Ongoing skills development and coaching opportunities.
- Paid training with a facilitator who is dedicated to your onboarding and will track and evaluate your progress, giving you strategies to improve.
- A range of talent development programs to support career mobility.
Mentoring
- Utilize the skills of experienced leaders to enrich your career.
- Dedicated mentors to help you grow into new areas of Fidelity’s business as you develop new skills.
- An open atmosphere of knowledge sharing and collaboration.
- Opportunities to pay it forward, sharing the knowledge you develop and as you help others define how they want their career to take shape.
Our Commitment to Diversity and Inclusion
"Fidelity believes in, and is committed to, fair and equitable treatment for every associate and customer, and to creating a safe and respectful environment, in which everyone is treated with kindness, compassion and respect." Abby Johnson | Chairman and CEO Fidelity Investments
At Fidelity, we are committed to building an enduring culture of inclusion and belonging that will attract, develop and retain a diverse workforce.
Fidelity’s ten affinity groups are self-organized groups of employees with common interests in areas such as race, ethnicity, gender or sexual orientation, or who share similar interests based on similar sets of experiences.
These Employee Resource Groups and Special Interest Groups are models of inclusion for Fidelity. They’re also a powerful form of engagement and development and can provide a pathway to visible leadership roles. Our affinity groups make a large contribution on the business, helping to ensure our products and services are delivered in a welcoming and equitable environment.
- Over 22K employees participate in an affinity group.
- Over 1,400 affinity group members volunteered for Fidelity Cares in 2020.
- 74% increase in affinity group memberships over the last three years.
Giving Back to Our Communities
Throughout Fidelity, you’ll find a genuine commitment to social responsibility – where we strive to make an impact for customers, while also making an impact on the world.
Fidelity Cares
- Provides associates with opportunities to actively volunteer and share their talents.
- Hosts numerous company-wide volunteer events (in-person and virtual).
- Partners with nonprofit organizations to support our local communities.
- More than 12,000 associates donate time annually – from interns to SVPs.
- Impact includes refurbishing schools, donating books and supplies, and teaching financial literacy.
Fidelity Charitable®
- Created to make it easy for people to support charitable organizations they care about.
- Helped deliver $7.3 billion in donor-recommended grants to charity in 2019.
- Supported more than 300,000 unique charities around the world.
- Since its inception, more than $42 billion has been given to public charities.
