Marketing & Communications
Senior Manager, Go-to-Market & Strategic Planning, Fidelity Digital Assets℠
- Boston, MA
Salary depends on a variety of factors including location and experience. Your recruiter will discuss with you.
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Job Description:
Job Title
Senior Manager, Go-to-Market & Strategic Planning, Fidelity Digital Assets℠
The Role
The Senior Manager of Go-to-Market & Strategic Planning is responsible for core components of go-to-market planning and reporting across institutional and retail initiatives, with an emphasis on sales and client service enablement, and client and prospect experience and communications. There will be opportunity to lead certain projects end-to-end, conducting discovery and facilitating conversations with partners in other functions, such as product, legal, compliance, service, and sales, to help inform planning and field readiness, and representing the GTM team on specific initiatives by speaking at cross-business or cross-firm forums to provide updates on planning progress or train field associates on product messaging. Reporting to the Vice President of Go-to-Market & Strategic Planning, the Senior Manager will work closely with the Director of Go-to-Market & Strategic Planning and segment marketers in the U.S. and UK. Fidelity Digital Assets℠ is a growth business, so comfort with varying pace of work, pivoting with the business and market needs, and operating with a high degree of ambiguity is required.
The Expertise and Skills You Bring
A client-service and risk management minded strategist and planner who uses data and insights to build and implement go-to-market plans and is skilled at navigating cross-functional, cross-business unit relationships. A strong communicator able to build narratives around go-to-market plans for internal- and external-facing initiatives that clearly articulate the business need, marketing and field enablement strategy; the ability to distill complex concepts and process flows for multiple audiences; and ensure broad internal awareness of key initiatives and progress against the business’ goals.
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Ability to seamlessly switch between big picture and more tactical thinking to ensure go-to-market plans account for other – and where relevant are integrated with – digital assets initiatives across the firm while also addressing in detail the business and field enablement needs for individual projects.
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Adept at identifying business and reputational risks and take these into consideration in developing and evolving go-to-market plans.
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Ability to dive deep on discovery and confidently driving conversations with subject matter experts on product, operations, tech, sales, service, legal, risk, and compliance teams to uncover information that may influence go-to-market strategy, value propositions, and field messaging and resources.
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Proven ability to stand up and run cross-functional workstreams within a GTM initiative.
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Collaborate with other members of the GTM team to ensure transparency, alignment, and, where appropriate, integration of various initiatives across the team.
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Ability to partner with multiple functions, including Segment Marketing and Marketing Operations to ensure on-time successful delivery of marketing assets and subsequent marketing effectiveness measurement, and the sales and service teams to ensure associates are aware of and prepared to manage inquiries and specific tasks related to go-to-market activations.
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Minimum of 3 to 5 years of experience in integrated communications, marketing, or business planning. Market research experience a plus but not required.
The Team
As a key part of the product delivery cycle, the Go-to-Market & Strategic Planning team collaborates deeply with Fidelity Digital Assets℠’ product, operations, sales, and service teams to ensure business readiness for the rollout of new or enhanced capabilities and key cross-business initiatives. Fidelity Digital Assets℠ is a subsidiary of Fidelity Investments dedicated to building products and services that help institutional and retail investors access digital asset markets. Established in 2018, Fidelity Digital Assets℠ combines the operational and technical capabilities of one of the world’s largest and most diversified financial services providers with deep and dedicated blockchain expertise to deliver a differentiated offering for institutional investors.
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Company Overview
Fidelity Investments is a privately held company with a mission to strengthen the financial well-being of our clients. We help people invest and plan for their future. We assist companies and non-profit organizations in delivering benefits to their employees. And we provide institutions and independent advisors with investment and technology solutions to help invest their own clients’ money.
Join Us
At Fidelity, you’ll find endless opportunities to build a meaningful career that positively impacts peoples’ lives, including yours. You can take advantage of flexible benefits that support you through every stage of your career, empowering you to thrive at work and at home. Honored with a Glassdoor Employees’ Choice Award, we have been recognized by our employees as a top 10 Best Place to Work in 2024. And you don’t need a finance background to succeed at Fidelity—we offer a range of opportunities for learning so you can build the career you’ve always imagined.
Fidelity’s working model blends the best of working offsite with maximizing time together in person to meet associate and business needs. Currently, most hybrid roles require associates to work onsite all business days of one assigned week per four-week period (beginning in September 2024, the requirement will be two full assigned weeks).
At Fidelity, we value honesty, integrity, and the safety of our associates and customers within a heavily regulated industry. Certain roles may require candidates to go through a preliminary credit check during the screening process. Candidates who are presented with a Fidelity offer will need to go through a background investigation, detailed in this document, and may be asked to provide additional documentation as requested. This investigation includes but is not limited to a criminal, civil litigations and regulatory review, employment, education, and credit review (role dependent). These investigations will account for 7 years or more of history, depending on the role. Where permitted by federal or state law, Fidelity will also conduct a pre-employment drug screen, which will review for the following substances: Amphetamines, THC (marijuana), cocaine, opiates, phencyclidine.
We invite you to Find Your Fidelity at fidelitycareers.com.
Fidelity Investments is an equal opportunity employer. We believe that the most effective way to attract, develop and retain a diverse workforce is to build an enduring culture of inclusion and belonging.
Fidelity will reasonably accommodate applicants with disabilities who need adjustments to participate in the application or interview process. To initiate a request for an accommodation, contact the HR Accommodation Team by sending an email to accommodations@fmr.com.
Company overview
At Fidelity, we are passionate about making our financial expertise broadly accessible and effective in helping people live the lives they want! We are a privately held company that places a high degree of value in creating and nurturing a work environment that attracts the best talent and reflects our commitment to our associates. We are proud of our diverse and inclusive workplace where we respect and value our associates for their unique perspectives and experiences. For information about working at Fidelity, visit FidelityCareers.com. Fidelity Investments is an equal opportunity employer. Fidelity will reasonably accommodate applicants with disabilities who need adjustments to complete the application or interview process.
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This is my Fidelity
Benefits that adapt to everything life sends your way
401(k) with company match
Medical, dental, vision and prescription drug coverage
16-week maternity leave & 12-week parental leave
Student loan assistance
Fidelity is invested in you
Committed to Professional Development
At Fidelity, we are constantly adapting to the changing needs of our customers, new technologies, and better ways of working. And we empower our employees to do the same, with an emphasis on developing skills and connections that will help propel you forward in your career while being able to make an impact for Fidelity’s customers around the world.
We offer a wide range of options for professional development including online, in-person, and mentor driven solutions. Special interest and networking groups are also part of our culture of empowerment, personal and professional enrichment, diversity and inclusion, and knowledge sharing.
Continuing Education & Training
- Assess, build, and align your development plan through resources like our skill-building classroom and online courses.
- Video-based training for technology, leadership, management & more.
- Ongoing skills development and coaching opportunities.
- Paid training with a facilitator who is dedicated to your onboarding and will track and evaluate your progress, giving you strategies to improve.
- A range of talent development programs to support career mobility.
Mentoring
- Utilize the skills of experienced leaders to enrich your career.
- Dedicated mentors to help you grow into new areas of Fidelity’s business as you develop new skills.
- An open atmosphere of knowledge sharing and collaboration.
- Opportunities to pay it forward, sharing the knowledge you develop and as you help others define how they want their career to take shape.
Our Commitment to Diversity and Inclusion
"Fidelity believes in, and is committed to, fair and equitable treatment for every associate and customer, and to creating a safe and respectful environment, in which everyone is treated with kindness, compassion and respect." Abby Johnson | Chairman and CEO Fidelity Investments
At Fidelity, we are committed to building an enduring culture of inclusion and belonging that will attract, develop and retain a diverse workforce.
Fidelity’s ten affinity groups are self-organized groups of employees with common interests in areas such as race, ethnicity, gender or sexual orientation, or who share similar interests based on similar sets of experiences.
These Employee Resource Groups and Special Interest Groups are models of inclusion for Fidelity. They’re also a powerful form of engagement and development and can provide a pathway to visible leadership roles. Our affinity groups make a large contribution on the business, helping to ensure our products and services are delivered in a welcoming and equitable environment.
- Over 22K employees participate in an affinity group.
- Over 1,400 affinity group members volunteered for Fidelity Cares in 2020.
- 74% increase in affinity group memberships over the last three years.
Giving Back to Our Communities
Throughout Fidelity, you’ll find a genuine commitment to social responsibility – where we strive to make an impact for customers, while also making an impact on the world.
Fidelity Cares
- Provides associates with opportunities to actively volunteer and share their talents.
- Hosts numerous company-wide volunteer events (in-person and virtual).
- Partners with nonprofit organizations to support our local communities.
- More than 12,000 associates donate time annually – from interns to SVPs.
- Impact includes refurbishing schools, donating books and supplies, and teaching financial literacy.
Fidelity Charitable®
- Created to make it easy for people to support charitable organizations they care about.
- Helped deliver $7.3 billion in donor-recommended grants to charity in 2019.
- Supported more than 300,000 unique charities around the world.
- Since its inception, more than $42 billion has been given to public charities.
