Director, Marketing

Job Description:

The Team

Pembroke is an international real estate advisor that acquires, develops and manages properties and places – specializing in mixed-use and office environments in the world’s leading cities. Facilitating the private capital of our investors, we take a long-term approach to real estate, investing in global cities with proven long-term growth potential.

We believe that properties that stand the test of time deserve a lot of time. So we take a different approach: a thoughtful approach. We’re united by a belief that real estate is more than just buildings. Our mission is to create long-term value through our global expertise, local knowledge and passion for real estate. Comprised of experts across a variety of fields, our team consistently strives for excellence, achieves with integrity and embraces collaboration. Working together, we create places people love.

We have offices in Boston, Hamburg, London, Munich, San Francisco, Stockholm, Sydney, Tokyo, and Washington DC, and manage more than 830,000 sq m/8.9m sq ft in North America, Europe, and Asia Pacific. By combining a global point of view with local expertise, we’re able to create and manage world-class properties that deliver the best outcomes for our tenants, investors and the communities in which we work.

For more information, visit our website: www.pembroke.com.

The Role

We are looking for a motivated and highly diligent Senior Marketing Manager/Director to be based in Boston.

This individual’s primary responsibility will be the development and implementation of marketing initiatives for our assets across Pembroke’s Boston and DC portfolios. This includes marketing campaign development, brand strategy and origination, the creation of asset leasing and profile-raising collateral, delivery oversight of customer service and tenant engagement programs, and public relations campaigns. A successful candidate is a marketing strategist with strong digital experience, excellent communication and project management skills.

Role includes regular travel to Washington, DC and periodic travel elsewhere.

Working closely with Pembroke’s Boston and DC Asset Teams, and our global marketing team, this role covers four key areas of responsibility:

Asset Leasing & Marketing

• Collaborate with Pembroke’s Asset Management teams to develop and implement strategic marketing and leasing plans for each building, including brand origination and positioning, using technology and customer service to differentiate Pembroke.

• Support all leasing efforts, including collaborating with the broker teams, monitoring leasing activity, overseeing the creation and maintenance of leasing materials and processes, asset public relations campaigns, advertising and events and all digital initiatives such as websites, social media, leasing tools, and email marketing.

• In partnership with Pembroke’s Digital Marketing Manager, define and deliver asset-level digital marketing strategies to support asset priorities, including property websites, SEO, social media, digital leasing tools and email marketing.

• Develop marketing budgets reflective of strategic marketing plan, manage the expenditure of marketing costs and recommend budget adjustments based on changes in asset strategy and scope.

• Establish appropriate benchmarks and measure success of marketing initiatives.

• Manage asset public relations initiatives, including press releases, media inquiries and events.

Customer Service & Asset Experience 

• Collaborate with Pembroke’s Asset Management team to develop and implement tailored customer service solutions and tenant engagement strategies that strengthen tenant relations and retention, engage the asset community and enhance the asset experience.

• Oversee the Property Management team’s delivery of tenant engagement strategies including tenant communications, events and tenant-facing apps/portals.

• Establish appropriate benchmarks, measure success and optimize tenant engagement initiatives.

• Partner with Pembroke’s Development team to create and deliver environmental branding and asset experiences that reflect the property brand, including signage and wayfinding.

Corporate Communications

• Collaborate with business leaders and the marketing team as a Pembroke brand guardian, ensuring the consistent promotion of Pembroke’s brand internally and externally.

• In partnership with Pembroke’s Director of Corporate Communications, support Pembroke’s local public relations initiatives and team involvement in local communities.

• Various marketing support tasks, including file management, maintenance of photo library and processing invoices for marketing-related expenses and marketing-related materials.

Consultant & Stakeholder Management

• Manage many consultant projects and relationships.

• Establish and maintain clear channels of communication between all parties involved, including the Asset Management, Development and Executive teams, as well as brokers, property management and outside consultants.

• Source and recommend marketing communications and design consultants, as needed.

Expertise and Skills You Bring

The successful candidate will have the following experience:

• 8+ years’ relevant marketing experience, within the real estate, architecture, hospitality or related service industry

• An understanding of the real estate market and industry trends is critical

• Experience liaising and managing expectations of senior leaders, ability to build cross-functional relationships, influence and work collaboratively within a matrixed organization

• Demonstrated project management skills, including third party management and managing multiple partners

• Ability to communicate business priorities and translate how marketing initiatives support the achievement of business goals and their commercial implications

• Proven strategic planning and goal setting including the ability to identify priorities and propose resource(s) and budget(s) required to implement and maintain an initiative

• Ability to handle complexity and achieve results despite constantly shifting priorities

• Experience monitoring and developing effective metrics for marketing campaigns including digital, email, social media, SEO, and paid campaigns

• Experience with web analytics tools (Google Analytics preferred), and major email & CRM programs

• Proficiency with MS Office (especially strong Excel and PowerPoint skills) and experience with Adobe Creative Suite (including Illustrator, InDesign and Photoshop)

At Pembroke, we value a culture of inclusion and belonging. We believe that the most effective way to attract, develop and retain a diverse workforce is to build an enduring culture of inclusion and belonging.

Pembroke will reasonably accommodate applicants with disabilities who need adjustments to participate in the application or interview process. To initiate a request for an accommodation, contact the Pembroke Human Resources team by sending an email to PembrokeHR@fmr.com

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