Marketing & Communications
Manager, Channel Marketing (Digital Content Management)
- Smithfield, RI
- Boston, MA
Salary depends on a variety of factors including location and experience. Your recruiter will discuss with you.
Salary: listed in the job description
or discussed with your recruiter
Job Description:
The Role
As a key member (individual contributor) of our digital content management team, you will be responsible for managing, editing, organizing, and storing various digital assets, including marketing copy, images, videos, icons, and articles. Utilizing multiple CMSs and tools, you will create and update content for Fidelity’s websites and mobile applications using existing CMS templates, HTML, CSS/JS, and custom queries. You will ensure all assets are organized according to digital asset management best practices, facilitating findability and maintaining organizational consistency.
In this role, you will lead publishing efforts on large, interdisciplinary projects and collaborate effectively with creative, business, and technology partners. You will provide technical direction to the team, offer analysis and advice to senior leaders, and develop plans to address capability gaps while monitoring resource planning. Your ingenuity and innovation will be crucial in solving complex functional and process problems.
Additionally, you will proactively lead complex projects and contribute to enterprise-wide initiatives. You will work closely with CMS developers and internal IT staff to ensure the CMS meets organizational needs. This internal customer service role requires proven skills in active listening, empathy, problem-solving, and communication.
The Expertise You Have
- A technical mind, with an understanding of HTML, CSS, JavaScript, and other web technologies
- Experience/Interest in updating content and using personalization through an enterprise-level web content management system (CMS) including executing A/B and multivariate experiments
- Dedication to the interactive medium: user functionality, information architecture, interactive patterns, responsive/adaptive design, SEO, accessibility, etc.
- The ability to understand the flow of data/content through an information system
- A natural aptitude for content personalization and A/B (or multivariate) content testing
- A natural tendency to be curious, positive, and creative – you learn as you go, seek out opportunities, ask a lot of questions, and implement new knowledge quickly and easily in a technologically dynamic environment
- A talent for independently resolving complex and convoluted technical issues
- The ability to independently prioritize and shift deliverables based on need
- A logical mind that can spot patterns, gaps, and repetitions in structured content
- The ability to maintain a keen attention to detail, and work well under pressure
- A strategic mind that is able to oversee large projects and coordinate with other content managers
- Proven capacity to work both independently and collaboratively with product owners, stakeholders, designers, writers, and front-end developers
- Good leadership skills—the ability to have vision, integrity, and empathy; to be a strong connector, communicator, and delegator; to understand people and how to motivate them.
- The ability to help teammates prioritize and shift deliverables based on need
The Skills You Bring
- Experience updating content through an enterprise-level web content management system (CMS)
- Proven capacity to work both independently and collaboratively with product owners, stakeholders, designers, writers, and front-end developers
- Familiarity with Agile, Scrum, and Kanban work environments
- A personality that delivers amazing customer service in the face of chaos
- The ability to execute simple HTML, CSS, JavaScript, and other web technologies
- Communication skills that enable you to present complex concepts to non-technical (business) teams
- The ability to leverage front-end coding technologies (HTML, CSS, JavaScript, and other web technologies) to enhance CMS-enabled digital experiences
- Proven expertise in Agile, Scrum, and Kanban work environments
- The ability to coach and mentor others
The Value You Deliver
- Participate in the content delivery process, including creation, QA, updating, publishing, and management of content for Fidelity’s web and mobile digital experiences.
- Proactively audit, diagnose, and resolve content issues in the CMS and production environments.
- Create sustainable and optimal processes to streamline content workflow, tracking, and management.
- Develop standards, systems, and best practices for content creation, distribution, maintenance, retrieval, and repurposing.
- Independently manage multiple, complex projects from inception to completion, working with external developers and maintaining strong client relationships.
- Translate stakeholder requests into actionable, detailed specifications.
- Act as a liaison between creative, technical, relationship managers, and other internal groups.
- Determine the root cause of technical incidents and implement scalable solutions.
- Play an instrumental role in enhancing Fidelity’s digital experiences to drive new customer acquisition and improve customer satisfaction.
- Ensure that Fidelity websites and applications maintain a consistent look, feel, and user experience.
- Support SEO, accessibility, measurement, and QA efforts to ensure error-free digital experiences.
- Work with technology and creative teams to innovate and test new functionalities.
- Create an inspiring environment that stimulates creativity and risk-taking through an open communication culture.
- Oversee day-to-day operations and improve team performance using metrics.
- Set clear goals, delegate tasks, and manage priority initiatives, acting as a critical liaison within the group.
- Mentor team members on leveraging multiple CMSs, tools, and code to build multichannel digital experiences.
The Team
This role will lead a dynamic team dedicated to transforming the way our company thinks about and uses content. Our team vision is to empower the organization to create best-in-class content experiences through innovative technologies, so enthusiasm and curiosity are required for anyone interested in joining us. We are part of a client-obsessed Owned Channel Marketing Team which drives business outcomes for the organization through an integrated, multi-discipline marketing approach that relies on learning and experimentation to evolve our go-to-market strategies in a cost-efficient manner. This team works with many different parts of the organization, including but not limited to: product owners, segment marketers, account/creative agency, technology, measurement and analytics, and channel marketers.
Company Overview
At Fidelity, we are passionate about making our financial expertise broadly accessible and effective in helping people live the lives they want! We are a privately held company that places a high degree of value in creating and nurturing a work environment that attracts the best talent and reflects our commitment to our associates. We are proud of our diverse and inclusive workplace where we respect and value our associate for their unique perspectives and experiences. For information about working at Fidelity, visit FidelityCareers.com. Fidelity Investments is an equal opportunity employer.
Fidelity will reasonably accommodate applicants with disabilities who need adjustments in order to complete the application or interview process. Please email us at accommodations@fmr.com or call 800-835-5099, prompt 2, option 2 if you would like to request an accommodation.
Certifications:
Company Overview
Fidelity Investments is a privately held company with a mission to strengthen the financial well-being of our clients. We help people invest and plan for their future. We assist companies and non-profit organizations in delivering benefits to their employees. And we provide institutions and independent advisors with investment and technology solutions to help invest their own clients’ money.
Join Us
At Fidelity, you’ll find endless opportunities to build a meaningful career that positively impacts peoples’ lives, including yours. You can take advantage of flexible benefits that support you through every stage of your career, empowering you to thrive at work and at home. Honored with a Glassdoor Employees’ Choice Award, we have been recognized by our employees as a top 10 Best Place to Work in 2024. And you don’t need a finance background to succeed at Fidelity—we offer a range of opportunities for learning so you can build the career you’ve always imagined.
Fidelity’s hybrid working model blends the best of both onsite and offsite work experiences. Working onsite is important for our business strategy and our culture. We also value the benefits that working offsite offers associates. Most hybrid roles require associates to work onsite all business days of every other week in a Fidelity office.
At Fidelity, we value honesty, integrity, and the safety of our associates and customers within a heavily regulated industry. Certain roles may require candidates to go through a preliminary credit check during the screening process. Candidates who are presented with a Fidelity offer will need to go through a background investigation, detailed in this document, and may be asked to provide additional documentation as requested. This investigation includes but is not limited to a criminal, civil litigations and regulatory review, employment, education, and credit review (role dependent). These investigations will account for 7 years or more of history, depending on the role. Where permitted by federal or state law, Fidelity will also conduct a pre-employment drug screen, which will review for the following substances: Amphetamines, THC (marijuana), cocaine, opiates, phencyclidine.
We invite you to Find Your Fidelity at fidelitycareers.com.
Fidelity Investments is an equal opportunity employer. We believe that the most effective way to attract, develop and retain a diverse workforce is to build an enduring culture of inclusion and belonging.
Fidelity will reasonably accommodate applicants with disabilities who need adjustments to participate in the application or interview process. To initiate a request for an accommodation, contact the HR Accommodation Team by sending an email to accommodations@fmr.com.
Company overview
At Fidelity, we are passionate about making our financial expertise broadly accessible and effective in helping people live the lives they want! We are a privately held company that places a high degree of value in creating and nurturing a work environment that attracts the best talent and reflects our commitment to our associates. We are proud of our diverse and inclusive workplace where we respect and value our associates for their unique perspectives and experiences. For information about working at Fidelity, visit FidelityCareers.com. Fidelity Investments is an equal opportunity employer. Fidelity will reasonably accommodate applicants with disabilities who need adjustments to complete the application or interview process.
Apply Now
All fields are required.
This is my Fidelity
Benefits that adapt to everything life sends your way
401(k) with company match
Medical, dental, vision and prescription drug coverage
16-week maternity leave & 12-week parental leave
Student loan assistance
Fidelity is invested in you
Committed to Professional Development
At Fidelity, we are constantly adapting to the changing needs of our customers, new technologies, and better ways of working. And we empower our employees to do the same, with an emphasis on developing skills and connections that will help propel you forward in your career while being able to make an impact for Fidelity’s customers around the world.
We offer a wide range of options for professional development including online, in-person, and mentor driven solutions. Special interest and networking groups are also part of our culture of empowerment, personal and professional enrichment, diversity and inclusion, and knowledge sharing.
Continuing Education & Training
- Assess, build, and align your development plan through resources like our skill-building classroom and online courses.
- Video-based training for technology, leadership, management & more.
- Ongoing skills development and coaching opportunities.
- Paid training with a facilitator who is dedicated to your onboarding and will track and evaluate your progress, giving you strategies to improve.
- A range of talent development programs to support career mobility.
Mentoring
- Utilize the skills of experienced leaders to enrich your career.
- Dedicated mentors to help you grow into new areas of Fidelity’s business as you develop new skills.
- An open atmosphere of knowledge sharing and collaboration.
- Opportunities to pay it forward, sharing the knowledge you develop and as you help others define how they want their career to take shape.
Our Commitment to Diversity and Inclusion
"Fidelity believes in, and is committed to, fair and equitable treatment for every associate and customer, and to creating a safe and respectful environment, in which everyone is treated with kindness, compassion and respect." Abby Johnson | Chairman and CEO Fidelity Investments
At Fidelity, we are committed to building an enduring culture of inclusion and belonging that will attract, develop and retain a diverse workforce.
Fidelity’s ten affinity groups are self-organized groups of employees with common interests in areas such as race, ethnicity, gender or sexual orientation, or who share similar interests based on similar sets of experiences.
These Employee Resource Groups and Special Interest Groups are models of inclusion for Fidelity. They’re also a powerful form of engagement and development and can provide a pathway to visible leadership roles. Our affinity groups make a large contribution on the business, helping to ensure our products and services are delivered in a welcoming and equitable environment.
- Over 22K employees participate in an affinity group.
- Over 1,400 affinity group members volunteered for Fidelity Cares in 2020.
- 74% increase in affinity group memberships over the last three years.
Giving Back to Our Communities
Throughout Fidelity, you’ll find a genuine commitment to social responsibility – where we strive to make an impact for customers, while also making an impact on the world.
Fidelity Cares
- Provides associates with opportunities to actively volunteer and share their talents.
- Hosts numerous company-wide volunteer events (in-person and virtual).
- Partners with nonprofit organizations to support our local communities.
- More than 12,000 associates donate time annually – from interns to SVPs.
- Impact includes refurbishing schools, donating books and supplies, and teaching financial literacy.
Fidelity Charitable®
- Created to make it easy for people to support charitable organizations they care about.
- Helped deliver $7.3 billion in donor-recommended grants to charity in 2019.
- Supported more than 300,000 unique charities around the world.
- Since its inception, more than $42 billion has been given to public charities.
