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Career Advice

What to do at a career fair, and how you can prepare

How to prepare like a pro and get the most out of your next career fair.
a person and person standing in front of a window

If you’ve ever been to a career fair, you know they can be overwhelming. Whether it’s your first career fair or you’ve already attended a few, you want to get the most out of the experience. Follow these tips and tricks to navigate your next career fair and get in front of the right employers.

Key takeaways

  • Create a list of employers to meet at the fair before you attend
  • Dress as if you were going to a job interview
  • Career fairs are a great way to get to know a lot of employers all at once

Career fairs are gatherings where employers, students, and job seekers go to meet each other. There are in-person career fairs and virtual ones. Whatever the format, career fairs are a golden opportunity. The potential benefits of attending a career fair include:

  • Meeting a lot of recruiters in a short time
  • Being able to practice your elevator pitch
  • Getting the inside scoop about different companies
  • Building your network with new contacts—recruiters, representatives from companies, and other job seekers and students

At in-person career fairs, employers set up tables or booths with information about their companies. Attendees move about the fair, talk with recruiters, and network.

Virtual career fairs have a similar format, just in a digital forum. You can “visit” different booths, share your resume, and request a meeting via live chats.

All types of organizations—colleges, state employment agencies, and specific industries—host career fairs. College career centers frequently host career fairs for prospective employers to meet their students. Some colleges keep their career fairs exclusive to their own students, while others are open to the public. A quick check of their registration link should tell you if you can attend.

A simple internet search for career fairs in your location or specific to your industry should yield plenty of results. As mentioned, you’ll find both in-person events and virtual ones.

How to prepare for a career fair

To make the most of your time at a career fair, do some legwork ahead of time. You can prepare by learning about the event itself and the companies that will be there.

Read up on the event before you go:

  • Know the important details: where you can park or what transit lines you should take, how long it will take for you to get there, and what time you can sign in.
  • Check the schedule. Sometimes there are smaller workshops or networking opportunities scheduled during the day. Sign up for the ones you’re interested in.

Research the companies that are attending:

  • Find the ones that spark your interest. Do they have roles that match your skills (or ones you aspire to have)? Check reviews on sites like Glassdoor and Indeed.
  • Make a list of 5-10 “must-see” companies
  • Write down a list of questions to ask reps from these companies

What to bring to a career fair

Though most companies have gone digital, there are still people who like to see information on paper. Keep both of these avenues covered by bringing three things with you.

  1. Your phone. Use it to scan QR codes that some companies use as a way to follow up with job fair visitors. Do last-minute reviews of job postings from companies you want to visit.
  2. Your resume. Some companies won’t take them, but you’ll find recruiters who’ll take a peek at them anyway.

How to make a good impression at a career fair

You won’t have a lot of time when you talk with recruiters. Make it count by making these key moves:

  • Greet recruiters with a smile and a firm handshake.
  • Tell them why you stopped by their booth. Have you been learning about their industry? Do you have experience as a customer? Are you familiar with their reputation? Companies like to know you’ve done your homework and are particularly interested in them.
  • Share your elevator pitch—your experience, key skills, and what you can offer. Keep it brief, but be confident.
  • Ask the questions that you prepared ahead of time. Remember that this is a networking event with an open dialogue.
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Final thoughts

If you spend just a little time preparing before you attend your next career fair, it can help you feel more confident and help you make the most of your time with recruiters. You may even turn this golden opportunity into an internship or job offer.

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