Fidelity will not provide immigration sponsorship for this position.
Job Description:
The WI Employer & Advisor Marketing team is looking for a dynamic, enthusiastic, tenured Director to join the team. In this role, you will have the unique opportunity to drive B2B awareness and adoption for Fidelity Workplace Investing’s Health and Welfare Benefits Administration solution
The role reports to the VP, Workplace Employer Marketing, Healthcare
The Role
Join our team and you will have the chance to:
Drive the overall B2B acquisition marketing strategy and communications plan for Health & Welfare; plan alongside our broader WI marketing team, the product partners, and the growth & enablement teams to evangelize our plans and ensure proper prioritization across the business each quarter.
- Function as a subject matter expert to translate H&W business goals into sound marketing strategies; working across WI marketing to ensure collaboration & alignment
- Lead product positioning and value prop creation that’s grounded in effective use of product, customer, and competitive insights
- Build compelling sales stories, marketing content strategies, and customer acquisition journeys to demonstrate to prospects how H&W can contribute to their company's goals and employees’ satisfaction
- Partner with cross-functional marketing teams to evolve lead gen and lead nurturing tactics including paid and owned media, event marketing, direct-to-client communications and sales support.
The Expertise and Skills You Bring
- Bachelor’s degree: MBA preferred
- Previous client marketing experience a plus
- 10+ years successfully developing and implementing marketing projects with large cross-functional teams
- A digital-first, data-driven mindset, and desire to leverage data and insights to drive marketing strategy
- Passion for marketing and desire to test emerging marketing trends as part of an ongoing learning agenda
- Ability to lead multiple projects at once with an outstanding level of detail orientation; bias for action and desire to own the outcome
- Strong professional presence with excellent written/verbal communication skills, including meeting facilitation, and ability to build compelling support materials
- Exemplifies leadership and persistence while navigating various platforms and channels, with a willingness to question the status quo while driving innovation.
- Strong project management skills to advance projects across multiple platforms, channels, and partner organizations.
- Ability to work independently, driving projects to completion in a matrixed environment.
- Exceptional relationship-building skills with product, marketing, sales, and relationship management stakeholders.
The Value You Deliver
- Conceptualize and execute multi-channel B2B campaigns, ensuring the alignment of communications and messaging across all channels.
- Partner with Growth & Enablement team to execute go-to-market strategies; as well as product, sales and relationship management teams to craft supporting collateral to best position H&W to prospective clients
- Identify, analyze, and report on success metrics and quickly pivot based on results
Fidelity’s Onsite Working Model
Fidelity is transitioning to a full-time onsite working model through a phased rollout across regions and roles. Currently, some roles and locations require 100% onsite presence, while others require less. Onsite expectations are likely to evolve as the rollout continues. This transition does not apply to fully remote roles.
Placement in the range will vary based on job responsibilities and scope, geographic location, candidate’s relevant experience, and other factors.
Base salary is only part of the total compensation package. Depending on the position and eligibility requirements, the offer package may also include bonus or other variable compensation.
We offer a wide range of benefits to meet your evolving needs and help you live your best life at work and at home. These benefits include comprehensive health care coverage and emotional well-being support, market-leading retirement, generous paid time off and parental leave, charitable giving employee match program, and educational assistance including student loan repayment, tuition reimbursement, and learning resources to develop your career. Note, the application window closes when the position is filled or unposted.
Please be advised that Fidelity’s business is governed by the provisions of the Securities Exchange Act of 1934, the Investment Advisers Act of 1940, the Investment Company Act of 1940, ERISA, numerous state laws governing securities, investment and retirement-related financial activities and the rules and regulations of numerous self-regulatory organizations, including FINRA, among others. Those laws and regulations may restrict Fidelity from hiring and/or associating with individuals with certain Criminal Histories.